Reference
The Index distills 10,000+ data points and 100+ system checks into 23 proprietary metrics across five disciplines. These are the metrics we reference publicly, defined in plain language. How they combine into a score stays proprietary.
How fully each listing's content surface is built out (titles, imagery, A+, video) against the gold standard.
How strong the content actually is (imagery, copy, A+) measured against what converts in the category.
The share of revenue coming from recently launched products, and whether the catalog is renewing itself or aging in place.
Revenue left on the table by suppressed, incomplete or under-indexed listings.
The share of revenue earned without ad spend: the truest read on whether demand is owned or rented.
The direction and slope of revenue over the trailing months, seasonality accounted for.
Whether traffic to the catalog is building or bleeding, month over month.
The share of visitors who actually buy, benchmarked against the category.
Whether revenue, traffic and conversion are compounding month over month, or quietly flattening.
Total advertising cost of sale: ad spend as a share of all revenue, the cleanest read on ad dependence.
Whether every advertising dollar is calibrated to what it returns, and what happens to sales when budgets move.
Whether the brand shows up across every ad format that matters, or leans everything on one.
What each click costs against what it returns, versus category norms.
How much revenue traces directly to ads, and what happens to it when budgets move.
How much the brand actually gains from high-visibility events like Prime Day: lift versus the everyday baseline.
Whether more shoppers are searching for the brand by name than they were a year ago.
Rating trend and review velocity, measured against the category. Is social proof building or eroding?
The share of orders coming back: the product keeping its promise, or not.
How often the brand owns its own Buy Box. Every lost hour is revenue handed to a reseller.
The share of time every listing is actually buyable.
Out-of-Stock Frequency Index: how often shoppers land on a listing they can't buy.
Weeks of stock on hand versus sales velocity: the runway before the next stockout.
Revenue sitting one operational miss from loss: thin stock cover, contested Buy Box, suppression exposure.
The delivery promise shoppers actually see on the listing, benchmarked against the category's fastest.
Complimentary for qualifying brands. No obligation.